This could entail writing anything from Facebook ad copy to lengthy articles. AI image generation is even available in some tools.
There are a variety of AI tools that can assist in content creation, even though ChatGPT has recently garnered the majority of headlines. It’s likely that you have already used one, whether it’s a chatbot like ChatGPT or a program like Grammarly that uses artificial intelligence (AI) to help you make your content more readable and grammatically correct. Actually, the use of AI in the process of creating content is not new; it is simply being applied in different ways.
How does content produced by AI operate?
This will likely occur several times in this article, but I’ll let ChatGPT do the talking here. When I asked ChatGPT to “explain how AI generated content tools work,” this was its response. “AI content generation tools analyse massive text datasets and learn how to create new content that is a comparable style and tone using machine learning algorithms, which are frequently based on natural language processing.”
In order to comprehend the subtleties of language, including grammar, syntax, and word choice, natural language processing (NLP) uses several hundred information sets from books, articles, and other content to train a machine learning algorithm. Accordingly, based on user input, ChatGPT basically “predicts” the likelihood that various words will appear.
Pros and Cons of AI-Generated Content
Pros of AI-Generated Content
AI generated content can be useful in a number of ways. Here are a few advantages.
1. Faster Content Creation
The main advantage of AI is probably its ability to produce content far more quickly than humans. An article can be generated by an AI tool in a matter of minutes. Writing it and conducting all the research would take a lot more time for a human writer. An AI tool can generate a sizable amount of content when the rapid turnaround is multiplied by the quantity of articles.
Additionally, AI can generate social media content and assist with language local sation for different regions, tailoring it to different websites.
2. Cost-Effective
Depending on the length of the article, the quantity of pieces, and the technical expertise required, hiring good content writers usually costs a couple of hundred dollars per project. And if it produces excellent, thoroughly researched content, this might turn out to be money well spent.
While some AI writing tools require a monthly subscription fee, others are free. Several million of words are usually priced at around $100. In light of these factors, articles requiring knowledge and authority may not be as well suited for AI-generated content as simpler content.
3. SEO Assistance
In order to gather information, AI content creators peruse thousands of online documents. Generators select keywords while examining each of these documents in order to enhance search engine optimisation (SEO). The content writer can get keyword suggestions from the AI tool. If an article is written by a human and complies with the other requirements for being authoritative, it will rank higher in search engine results if it incorporates these suggested keywords throughout.
4. Helps Overcome Writer’s Block
For many people, writer’s block is a common obstacle. Writers may occasionally struggle to produce reliable content for a topic they are unfamiliar with.
AI tools can generate thorough outlines and important points to assist the writer in deciding what should be covered in the article, which will help them get past this obstacle. These AI tool recommendations can assist the user get past writer’s block and generate the initial ideas.
Cons of AI-Generated Content
Even though AI generated content is amazing for L&D, you should think about its limitations before developing your program. Some of those disadvantages include the following.
1. Lack of Originality
You become aware of how robotic AI-generated content can sound if you use it regularly. Simple content can be produced rapidly with AI, and the more skilfully you can prompt it, the higher-quality results you can anticipate.
2. Risk of Plagiarism
Since AI is a technology based on pre-existing knowledge and experiences, it cannot advance. It excels at carrying out the same task over and over again, but we have to manually alter the codes if we want any modifications or enhancements. AI can store endless amounts of data, but it cannot be accessed or used like human intelligence.
3. Quality & Accuracy Issues
The lack of originality is one of the primary disadvantages of using AI-generated content in L&D. These tools generate content based on pre-existing data.
To put it another way, they recite previously written material in novel ways. If the generated content is not carefully examined before publication, it may appear erroneous or even robotic, which could negatively impact audience engagement and outcomes. If students are unable to relate to the material, training is no longer effective. Therefore, alongside to using AI generated content, the best approach is to include your topic’s experts (SMEs). A SME can further customise this training material by contributing their experience and exclusive expertise within the course, even though AI saves time by using pre-existing information to create content.
4. Limited Creativity
AI can create structured and educational content, but it is missing the human touch because machines are emotionally insensitive and unable to think creatively. AI, for instance, cannot completely replace the practical experience that an in-person training session or team-building workshop offers.
5-Over-Reliance on Technology
AI generated content is still limited in terms of customisation. Let’s say you wish to write a brief manual on how to improve the use of a specific software program by the customer support staff. A human could take into account the team’s individual encounters with the software and other elements if they were designing that training. AI, on the other hand, is probably going to generate generic content that ignores that nuance.
Final Words
Humans must make sure it doesn’t spiral out of control. Despite disagreements over the benefits and drawbacks of AI, its influence on the global economy cannot be denied. In order to succeed in many modern jobs, it is essential to acquire the skills in this field, which is expanding daily.